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Columbia, MO – September 30, 2009 - The Newsy.com iPhone App is now available for downloads from the iTunes Store, offering users quick mobile access to Newsy.com’s unique multi-source news videos on their iPhones and iPod Touches.
The free application is easy-to-use and features a simple, clear user interface that complements the iPhone and iPod Touch experience. With just one touch, users can watch the latest Newsy.com multi-source news videos. Updated instantaneously with the website, the application allows users to browse videos with the gravity scroll or search specifically with keywords.
Newsy.com President Jim Spencer explains, “More and more people are consuming their news on the go and in short snippets – our iPhone app is Newsy.com’s next step in delivering our content to the fast-growing mobile video market.”
Newsy.com is the only multi-source video news service producing daily videos that analyze the key differences in how a story is being reported by various news organizations. In 2 to 3 minutes, users understand the nuances in coverage – offering context with convenience.
The application enables users to share videos via Twitter, Facebook and email as well as read and post comments – which are instantaneously synced with the website.
The award-winning team that developed the real estate application, NearBuy, built Newsy.com’s application.
About Newsy.com
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Newsy.com (http://www.newsy.com) is a multi-source online video news site that monitors, analyzes and presents the world’s news coverage. Through short video segments available on the web and mobile devices, Newsy.com accelerates the understanding of how a news story is being covered differently by media outlets from around the world.
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In an article for the fall edition of Nieman Reports, ‘Let’s Talk: Journalism and Social Media’, RJI Fellow Michael Skoler questions the notion that the Internet is to blame for journalism’s lost business model. He asserts that journalism began losing its value when it started to become less relevant a few decades ago. The connection journalists had to their communities diminished once news conglomerates took over local papers and stations and cut on-the-ground reporters.
Skoler believes discussions about saving the future of journalism should not be about finding a new business model - the focus should be on how to make news more valuable. After all, people only pay for what has obvious value to them - as Skoler puts it - “every good business plan starts by explaining how it creates value for the customer.”
The Economist and The Week
are two of today’s more successful media outlets. The value these magazines offer is not only in the smart analysis of everything they consider worth knowing – but also in the smart packaging. Smart analysis and smart packaging overlap very closely with Newsy’s vision and goals.
Newsy offers value to consumers by providing analysis on a variety of sources and perspectives in short video clips - we blend context with convenience.
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Among younger online users, Web video is now approaching total saturation. A recent Pew report found that nine in 10 Web viewers aged 18 to 29 say they watch content on video-sharing sites, and more than a third in that age group (36%) say they do so every day.
Ipsos MediaCT report finds awareness of specific online video sites is on the rise: Hulu saw market awareness increase from 9% to 41% between September 2008 and April 2009 – and YouTube saw awareness increase from 83% to 87% during that same time period. These are significant jumps.
Newsy.com’s awareness is on the rise too - users are Tweeting, sharing and embedding our videos more and more every month. We rolled out the current version of the Newsy site in April, and have made improvements every month. October is shaping up to be an exciting month - you’ll see significant changes to our content and design. Stay tuned for a some major announcements in the coming weeks!
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Everyday there’s a deluge of articles about Twitter but I found yesterday’s Huffington Post column one of the most relevant to Newsy.
Tom Morris’ post ‘Twisdom: Twitter Wisdom‘ explains how Twitter, when done right, enables people to build connections with people all around the world who want to share nuggets of information. Through this cyber community, a wealth of insight and perspective is bestowed upon those who participate – something Morris calls ‘Twisdom.’
Newsy has been a believer in Twitter from the beginning - we use it as a source for Newsy videos and we check to see the news topics that are trending on Twitter so we can produce videos with multiple perspectives on the topics that people are thinking about.
Twitter has been a great way to drive traffic to the Newsy site - visitors who come to Newsy from Twitter stay for up to 20 minutes. We encourage people to follow @Newsydotcom to learn about the day’s videos and other Newsy nuggets - we recently celebrated our 600th follower. And as of this week, you can now follow @NewsyRSS to get Newsy video headlines as soon as they are published.
This week’s Newsy video “To Tweet or Not to Tweet, That Is the Question,” looks at some of the professional athletes who are Tweeting and how sports associations are reacting. Another story this week, ‘A Twitter TwOpera,’ is about an opera created from Twitter submissions.
So far, Newsy videos about Twitter have been popular but we’d love to hear what you think!
