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Yahoo! News is changing the way they approach news production. Instead of aggregating sources the way it has been since it launched, it is adopting a Newsy-esque model of combining news with analysis. Editorial choices are made with an eye towards ‘audience insights’ – looking at the stories users are searching for, as well as how users respond to a story, which ones they open and ‘like,’ ‘tweet’ and ‘share.’
Like Newsy, Yahoo is using algorithm-driven search results as a variable in deciding what to cover, and how to cover it. In recent interviews with WebNewser and All Things D, Yahoo! VP of Media Jay Pitaro was asked about the role of search results in the editorial mix.
The question posed to Pitaro was one I’ve posed here. Will this new ‘democratic’ method ultimately lead to homogenized news coverage? Pitaro responds beautifully. For both Yahoo and Newsy, considering what stories people are searching for is only one variable in its editorial equation.
For Newsy, audience insight is important for determining what to cover and the use of different sources in our videos complicates the mix. It adds more traditionally editorial voices to the conversation. Furthermore, ‘linking out’ to the sources used situates the news consumer into the broader conversation on the topic.
The use of search has the effect of including the news consumer in the editorial process – what is ‘newsworthy ‘ is no longer decided by the fourth estate. Users tell us what they want, and we give it to them in easy to consume nuggets. Just the way they like it.
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Newsy app now available in Intel’s New AppUp Center for free
Columbia, MO (PRWEB) February 4, 2010 — Newsy, a multi-source video news service producing daily videos for web and mobile devices, today announced it has developed an application for Intel Atom-powered netbooks. Newsy is the only news service that analyzes the key differences in how a story is being reported by various news organizations around the world.
Available to download from the Intel AppUp Center for free, the Newsy app offers 2- to 3-minute news videos designed for quick and easy viewing. The Newsy app is perfect for netbooks - offering short video news analysis for people on the go.
“Our new Newsy app reaches the fast-growing netbook community,” Newsy.com President Jim Spencer explains. “Newsy is the leader in multi-source, multi-platform video news.”
The Newsy app is one of the first applications available in Intel’s new AppUp Center. Owners of Windows-based netbooks can go to the AppUp Center, download the store and install the Newsy app.
Newsy is building apps for several platforms - its popular iPhone app quickly ascended the list of free news apps in the Apple App Store. The Newsy app for Intel Atom-powered netbooks enables users to share videos via Twitter, Facebook and email as well as read and post comments - which are instantaneously synced with the website.
A news analyzer, not a news aggregator, Newsy.com offers context with convenience — in 2 to 3 minutes, users understand the nuances in news coverage from different media sources.
About Newsy.com
Newsy.com (http://www.newsy.com) is a multi-source online video news site that monitors, analyzes and presents the world’s news coverage. Through short video segments available on the web and mobile devices, Newsy.com accelerates the understanding of how a news story is covered differently by media outlets around the world.
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Jackie Hai recently wrote an interesting entry in her blog Convergence Commons about how journalism schools should apply the basic theory behind link journalism — ‘do what you know best, and link to the rest’ on teaching the craft of journalism and its fundamentals (techniques, tools, etc). She proposes that schools should “link out” to peripheral knowledge bases (business/advertising, information technology, programming), which could be accomplished by sending students to other schools and organizations within the university system.
The partnership between the Missouri School of Journalism and Newsy.com offers students a chance to not just learn, but also practice, online video and new media skills in an entrepreneurial environment. ‘Learning by doing’ is a well-proven method of education and has been a long-standing practice at Missouri (a.k.a. ‘the Missouri Method’). Adding to Missouri’s TV station, radio station and newspaper, Newsy.com offers Missouri a digital newsroom where students learn techniques by practicing them. That digital newsroom work experience is complemented with editorial and audience development classes taught by the Newsy.com management team.
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Lately the blogosphere is buzzing about Wall Street Journal managing editor Robert Thompson’s complaint that Google devalues everything.
I agree with TechDirt’s Mike Masnick who argues that Google does precisely the opposite: It adds value.
http://techdirt.com/articles/20090213/0249023757.shtml
Here’s a quote from Masnick’s insightful rebuttal:
“Google doesn’t devalue things it touches. It increases their value by making them easier to find and access. Google increases your audience as a content creator, which is the most important asset you have.”
Similarly, Newsy.com provides users access to sources that they would not have discovered on their own. And because every story we produce creates two links back to the featured sources - one in the transcript and the other in the main title of the story - we are increasing the audience for the content creator.
Yesterday’s story, Climate Change “Exceeds Predictions
” features sources like NDTV and ITN that are not on most Americans’ radar screens.
What other sources should we be following? We’d love to hear your feedback.
